Motion Graphic 1: “The Apple

Motion Graphic 1: “The Apple Brand Playbook”

Title: Brand Strategy Explainer: Kinetic Typography Motion Graphic

Short description (for project cards): A 64-second kinetic typography video that breaks down the brand strategy behind Apple and turns it into six lessons for a new brand.

Full description: I designed and animated this explainer to show how complex brand strategy can become clear, watchable content. The video has two parts. The first covers six strategies behind Apple’s brand: simplicity, emotion over specs, ecosystem, design, premium positioning and controlled storytelling. The second turns the same ideas into six practical moves for a startup.

What I handled:

Script structure and message hierarchy, from long strategy ideas down to short, memorable lines

Typography system built on one typeface family with strong weight contrast

Motion design: staggered word reveals, eased movement, smooth scene transitions and an on-screen progress bar

Color system with one accent color per message, on a clean dark background

Specs: 1920×1080, 30 fps, MP4 (H.264), about 64 seconds, no audio

Best for: brand agencies, startup pitch decks, LinkedIn and YouTube educational content, course intros, social media explainers