260% Traffic Growth for a Mortgage Broker

Our client was a mortgage broker who didn't have a dedicated SEO strategy.

The competitive landscape for mortgage-related keywords is often dominated by large comparison sites and established financial institutions, making it hard for smaller brokers to gain traction.

My team and I implemented a multi-facet SEO strategy:

Establishing authority (E-E-A-T): We enhanced the site's E-E-A-T score by creating a detailed Terms of Service, adding structured data markup for author bios and the Contact Page, and ensuring that there was consistent contact info everywhere on the site

Technical SEO overhaul: We addressed underlying technical issues which hindered the website's performance and crawlability. This involved optimizing the sitemap, resolving duplicate content issues, and implementing 301 redirects for broken pages to ensure the website was in Google's good books

Improving Core Web Vitals: We enhanced the website's loading speed, interactivity, and visual stability to improve our Core Web Vitals scores. This improved both user experience and rankings

In-depth keyword research: We conducted a Content Gap Analysis with their competitors to see where their content was lacking, as well as finding some low-hanging fruit we could easily rank for and monetize

Conversion-focused Content Strategy: We created and implemented a Content Strategy focused on supporting content around their main loan products, targeting commercial and transactional keywords. Much of the content we wrote is now ranking for lucrative keywords, and it improved the rankings of their existing product pages

HARO-style Link Building to raise Domain Authority: We connected with journalists, providing expert insights on mortgage- and finance-related topics to secure valuable backlinks from authoritative websites.

Since implementing the SEO strategy in June 2024, our client has experienced significant organic growth. From June 2024 to February 2025, their non-brand clicks increased by an impressive 260%.