Velin Dragoev
Leanea.bg is a very small site in the very competitive Supplements Niche. They’ve got some amazing products which they develop themselves, thanks to the fact that their founder is an expert in the space with over 10 years of experience.
However, the site needed a lot of links and a lot of content to rank anywhere close to the first page for their products’ commercial keywords.
Since they didn’t have the authority to rank for the big commercial keywords, my strategy for them focused on writing about adjacent keywords higher up in the funnel. The main goals were to:
Their non-brand clicks have increased by 25.47% and their non-brand impressions have increased by 21.47%.
They even started getting sales from SEO, and now organic traffic accounts for 11% of their overall sales.
This is a really good result, given that it’s come after only a few SEO articles, and the fact that we used a small link building budget. We’ve managed to improve their rankings using only On-Page, Technical SEO, and mainly free high-quality links.