Spearheaded the development and launch of Wallafan, a creator-centric platform enabling independent monetization through subscriptions, product sales, consulting services, and more.

Built and maintained core platform features, including payment integrations (Stripe, PayPal), in-platform messaging, live-stream alerts, and e-commerce capabilities.

Developed robust data ownership functionalities, ensuring creators retained control over audience insights and transactions through Google Analytics and direct payouts.

Implemented full branding and customization options, empowering creators to establish professional identities with white-label profiles, custom terms of service, and proprietary avatar generation.

Integrated automation tools (Zapier, Albato, Webhooks) to streamline creators' workflows and expand multi-platform reach.

Led a cross-functional team, overseeing product development, UX design, and strategic business growth, resulting in Wallafan's positioning as a leading alternative to platforms like Patreon and OnlyFans.

Championed creator autonomy by designing a 0% commission revenue model, enabling creators to retain 100% of their earnings.

Collaborated with marketing and content teams to develop audience acquisition strategies, contributing to rapid user base growth.

Launched a feature-rich platform from the ground up, distinguishing Wallafan through data transparency, creator-first policies, and comprehensive monetization tools.

Successfully onboarded creators from diverse industries, supporting their transition to sustainable, independent businesses.

Positioned Wallafan as an industry disruptor by challenging traditional platform models that limit creator earnings and data access.