Discovery & Research 

UX/UI Design

Rebranding

Bravely, an on-demand coaching platform needed to scale their product offerings and expand their user base. The coaching and wellness market saw a boom and was growing at a rapid pace, so Bravely wanted to ride that momentum.

Bravely aimed to evolve beyond just booking on-demand coaching sessions by integrating its existing features into a more comprehensive learning and dashboard experience. This expansion was crucial to support a growing user base and align with the company’s broader product vision, enhancing usability and engagement.

Three months after launching the new dashboard, the impact was clear. Three existing customers expanded their contracts to include Learning features, while two new clients signed on for the full Learning + Coaching package.

We leveraged existing employee personas and marketing research, supplementing it with secondary research on coaching platforms like Placement and Boldly, as well as e-learning sites like Coursera. This helped us identify common UI patterns that create a cohesive experience across features, which informed our approach.

With Bravely shifting from a content-based website to a feature-driven web app, our priority was integrating coaching tools with a new Learning feature. This allowed users to browse, attend, and enroll in developmental courses, making these two core features the foundation of the new dashboard experience.

We mapped out the new user flow and refined it through multiple sketches before creating a low-fidelity prototype. After quick iterations with our product manager, we moved into usability testing, bringing in real users to validate our approach.

We conducted five moderated Zoom sessions (45 minutes each) with current users. While they found navigation intuitive, the Courses section felt overwhelming and too text-heavy. Users also struggled to see how different learning formats—live training, micro-learning, and toolkits—connected as part of a single experience.

To improve clarity and engagement, we:

Enhanced the dashboard with more visuals and clear CTAs for a better user experience.

Introduced an infographic in the course overview to visually map out the learning journey.

Added sharing options and duration indicators to courses while refining branding to unify learning features.

The redesigned dashboard made it effortless for users to navigate between sessions and courses, track progress, and engage with curated content, transforming fragmented experiences into a cohesive growth journey. By enhancing accessibility and usability, we not only increased adoption but positioned Bravely as a more valuable and scalable solution for organizations investing in employee development.