Flaner - Cafe & Bakery Identity
alfi marom
Visual Brand Identity
© May 2026
Flaner
Coffee & Bakery Branding
Founded with a passion for appreciating every passing second, Flaner is a coffee & bakery that revives the concept of "the art of wandering" amidst the urban hustle. Featuring an elegant classic wood facade and a warm interior, Flaner redefines the experience of enjoying artisan coffee and pastries as a poetic momentary escape.
Under the tagline "The Art of Stillness," this identity aims to create a space that embraces tranquility, authentic flavors, and an atmosphere that invites anyone to pause and observe the world.
Logo Design Concept
The Flaner logotype utilizes an organic and dynamic script style, reflecting the footsteps of a flâneur who is free yet purposeful. The fluid letterforms provide a personal and welcoming impression, while the modern sans-serif companion typography offers a professional balance. This combination creates a sophisticated contemporary aesthetic that maintains a touch of timeless vintage charm.
Brand Color
The color palette for Flaner’s identity is thoughtfully inspired by the warm, earthy tones of its interior and the inviting textures of freshly baked bread. Coffee Brown and Charcoal symbolize the strength, tradition, and depth of artisan coffee, while Terracotta and Cream evoke comfort, familiarity, and the softness of pastries fresh from the oven. These harmonious combinations create a sense of security and warmth, perfectly reflecting Flaner’s atmosphere as the ultimate place to unwind and savor precious moments.
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Posted May 3, 2026
Flaner: Crafting Stillness in the Urban Hustle A comprehensive brand identity for a coffee & bakery house inspired by the French concept of the flâneur. This project focuses on redefining the brunch experience through a "European Heritage meets Modern Craft" aesthetic, combining classic architectural line art with a warm, sophisticated palette. From custom packaging to a timeless logotype, every detail is designed to encourage customers to slow down and savor the moment.
