Ahdiya Gurgani
Project Overview
Sadia Psychology's website project involved migrating the existing WordPress site to Squarespace, aimed at enhancing user experience (UX) and visual appeal. The redesign was part of a broader strategy to support Sadia, a world-renowned relationship psychologist, in expanding her digital presence and offerings.
Objectives
🌐 Platform Migration: Move the website from WordPress to Squarespace for better design flexibility and ease of use.
✨ Enhanced UX and Visual Appeal: Improve the site's aesthetics and user interface to attract and retain visitors.
📚 Expand Offerings: Launch the "High Value Man" course program and increase engagement with well-known podcast platforms.
Design Process
👥 User-Centric Design: Focused on creating a seamless and intuitive user experience, making it easier for visitors to navigate and access content.
🎨 Visual Enhancements: Updated the site with modern design elements to reflect Sadia's professional brand and appeal to her target audience.
📝 Content Optimization: Structured content to highlight Sadia's expertise and offerings, including the new course program.
Results
📈 Improved User Experience: The redesigned site offers a more engaging and user-friendly experience, leading to increased visitor retention.
💰 Increased Course Sales: The launch of the "High Value Man" course resulted in over $60K in sales, demonstrating the effectiveness of the new platform.
🤝 Higher Engagement: The site saw a rise in inquiries, particularly from podcast platforms, expanding Sadia's reach and influence.