Sadia Psychology Website & Course Set-up

Ahdiya Gurgani

Web Designer
UX Designer
UI Designer
Squarespace

Project Overview

Sadia Psychology's website project involved migrating the existing WordPress site to Squarespace, aimed at enhancing user experience (UX) and visual appeal. The redesign was part of a broader strategy to support Sadia, a world-renowned relationship psychologist, in expanding her digital presence and offerings.

Objectives

🌐 Platform Migration: Move the website from WordPress to Squarespace for better design flexibility and ease of use.

✨ Enhanced UX and Visual Appeal: Improve the site's aesthetics and user interface to attract and retain visitors.

📚 Expand Offerings: Launch the "High Value Man" course program and increase engagement with well-known podcast platforms.

Design Process

👥 User-Centric Design: Focused on creating a seamless and intuitive user experience, making it easier for visitors to navigate and access content.

🎨 Visual Enhancements: Updated the site with modern design elements to reflect Sadia's professional brand and appeal to her target audience.

📝 Content Optimization: Structured content to highlight Sadia's expertise and offerings, including the new course program.

Results

📈 Improved User Experience: The redesigned site offers a more engaging and user-friendly experience, leading to increased visitor retention.

💰 Increased Course Sales: The launch of the "High Value Man" course resulted in over $60K in sales, demonstrating the effectiveness of the new platform.

🤝 Higher Engagement: The site saw a rise in inquiries, particularly from podcast platforms, expanding Sadia's reach and influence.

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