Creating a Seamless Path to Better Sleep
Kaan Yurtbasi
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Posted Apr 27, 2025
Reimagined Yataş Bedding’s digital sleep experience with clarity-led UX, improving navigation and guiding users to the right comfort.
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Yataş Bedding
We reimagined Yataş Bedding’s digital presence to align with the brand’s core values of comfort, quality, and modern living. The new experience prioritizes clarity and calmness—mirroring the physical qualities of the products themselves.
Visually, we built a clean, elegant system using soft neutrals, generous whitespace, and refined typography—creating a digital environment that feels restful, curated, and trustworthy across all screen sizes.
Motion design played a subtle yet impactful role. Gentle transitions and tactile feedback echo the softness and tranquility associated with the Yataş brand, enhancing the emotional tone of the user journey.
To support a wide range of customer needs—from first-time buyers to returning users—we designed a flexible system that adapts to different shopping intents. Whether users are casually browsing or seeking specific solutions for better sleep, the experience responds with relevant guidance, clear categorization, and a consistent tone that reinforces trust.