Creating a proper landing page

Creating a proper landing page is harder than it seems.

I've seen founders say...

"Just copy another SaaS website - hero with clear value prop, screenshot of the product, bento grid to explain the features and that's it."

First of all, that is just the structure.

Second of all, knowing the structure doesn't mean you can execute it.

Third, this is the path to look like every other AI slop landing page.

I've been designing websites for 15+ years, hundreds of websites, and there are so many design decisions that go into building a website, each one requiring reasoning through a specific context that aligns with the brand and the goals.

To do that, it takes thousands of hours of practice.