Project Overview

This 3D art project was created to raise awareness for breast cancer, designed for an exhibition at the São Paulo Metro in Brazil as part of JCDecaux's Outubro Rosa campaign. The artwork features a serene female figure in a meditative pose, wrapped in pink ribbons symbolizing the breast cancer journey. The ribbons blossom into flowers, representing hope, strength, and recovery. Animated fireflies add an ethereal touch, symbolizing light and guidance.

3D Character Design: A meditative female figure representing calm and resilience, with realistic detailing.

Ribbon and Flower Animation: Pink ribbons transform into blooming flowers, symbolizing growth and healing through the breast cancer journey.

Makeup and Styling: Elegant makeup with pearl accents to reflect beauty, strength, and subtle symbolism.

Firefly Animation: Animated fireflies that create a calming and hopeful atmosphere.

Exhibition The project was showcased at the São Paulo Metro in Brazil during October 2024, as part of JCDecaux’s Outubro Rosa campaign for breast cancer awareness. The exhibition aimed to inspire reflection on the strength and beauty of those affected by breast cancer, emphasizing support and awareness during the global campaign.

Impact

Displayed in one of Brazil’s busiest metro stations, the piece offered a symbol of hope and resilience, engaging viewers with its surreal, calming visuals. The exhibition provided an opportunity to reflect on the breast cancer journey, spreading awareness and encouraging support during the Outubro Rosa campaign