Super Fresh is a self-directed branding project for a fictional sustainable food brand. Picking three common products as examples, I've art directed and designed the brand, illustrated the packagings and placed them in AI-generated mockups.

The company's vision was: 

to use bold, energetic visuals and clever, conversational messaging (ENTERTAIN) 

to build connections through authenticity, humour, and shared values (CONNECT) 

to always stay rooted in meaning, promoting a sustainable lifestyle (INSPIRE)

Based on these requirements, I developed the concept for the illustrations: using food as facilitator for free-time outdoor activities.

This answered the ethos for the: 

wow-effect (ENTERTAIN) 

relatable mood and situation(CONNECT) 

suggestion of a modern lifestyle (INSPIRE)

Chips bag mockup coming soon!