Super Fresh
Vittoria CMP
Super Fresh is a self-directed branding project for a fictional sustainable food brand. Picking three common products as examples, I've art directed and designed the brand, illustrated the packagings and placed them in AI-generated mockups.
The company's vision was:
to use bold, energetic visuals and clever, conversational messaging (ENTERTAIN)
to build connections through authenticity, humour, and shared values (CONNECT)
to always stay rooted in meaning, promoting a sustainable lifestyle (INSPIRE)
Based on these requirements, I developed the concept for the illustrations: using food as facilitator for free-time outdoor activities.
This answered the ethos for the:
wow-effect (ENTERTAIN)
relatable mood and situation(CONNECT)
suggestion of a modern lifestyle (INSPIRE)
Chips bag mockup coming soon!
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Posted Feb 14, 2025
Branding project for a sustainable food company that includes eye-catching illustrated packagings to make the products stand out from the shelves.
