Automated Cold Subscriber Re-Engagement & Cleanup
Robby Miles
Goal
Optimize your email list by focusing on reengaging inactive subscribers, reviewing cold subscriber data, and creating an automated maintenance system.
We want to not only clean your current email list to remove tire-kickers and freebie seekers, but also free up money you’re spending on cold subscribers, create a sustainable system that works in the background, and keep your email list a valuable & high-performing business asset.
Project Phases
Phase 0: Data Analysis & Content Strategy
Objective: Gather and analyze subscriber data to identify patterns and segments.
Activities:
Export and analyze current cold subscriber data
Identify common trends
Create email content outlines for Rose to personalize
Deliverables: Cold subscriber data report, email outlines
Timeline: 1 Week
Phase 1: Reengagement Campaign
Objective: Implement targeted campaign to reengage cold subscribers
Activities:
Draft email campaign
Add emails to a Kit Sequence
Build “One-Off Cold Subscriber” Automation
Trigger automation to send reengagement campaign
Measure response and reengagement rates
Deliverables: Visual automation, performance report
Timeline: 2-3 weeks
Phase 2: Decision Point & Manual Review
Objective: Determine final status for subscribers who haven't reengaged
Activities:
Conduct manual review of edge cases
Make final decisions on list pruning
Deliverables: Pruning recommendations
Timeline: 1 week
Phase 3: Prune & Automation Implementation
Objective: Set up ongoing automated maintenance system
Activities:
Prune subscribers who did not re-engage
Create 90-day cycle cold subscriber automation workflow
Implement and test automation in KIT
Document process for Rose's team
Train team on monitoring and maintenance
Deliverables: Functional automation workflow, documentation, and training
Timeline: 1 week (Concurrent with Phase 2)
Like this project
Posted Jan 9, 2026
Re-engagement campaign for over 15k cold email subscribers. Also created a quarterly fully automated cold subscriber re-engagement flow to keep her list clean.
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Timeline
Sep 8, 2025 - Nov 7, 2025
