Optimize your email list by focusing on reengaging inactive subscribers, reviewing cold subscriber data, and creating an automated maintenance system.
We want to not only clean your current email list to remove tire-kickers and freebie seekers, but also free up money you’re spending on cold subscribers, create a sustainable system that works in the background, and keep your email list a valuable & high-performing business asset.
Project Phases
Phase 0: Data Analysis & Content Strategy
Objective: Gather and analyze subscriber data to identify patterns and segments.
Activities:
Export and analyze current cold subscriber data
Identify common trends
Create email content outlines for Rose to personalize
Deliverables: Cold subscriber data report, email outlines
Timeline: 1 Week
Phase 1: Reengagement Campaign
Objective: Implement targeted campaign to reengage cold subscribers
Re-engagement campaign for over 15k cold email subscribers. Also created a quarterly fully automated cold subscriber re-engagement flow to keep her list clean.