Adweek features Popular Pay / Lightricks
I led a team pitching Adweek how a newly-acquired startup strengthened Lightricks' place at the center of the creator economy, leading to this major feature story. A major new account lead directly attributed to the article arrived days later.
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Posted Apr 12, 2024
I led a team pitching how a newly acquired company strengthens Lightricks' place in the creator economy, and the strategy paid off in a major Adweek feature.
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