DPRO, a French custom-made furniture manufacturer with over 50 years of experience, specializing in sectors like Retail, Banking, Tertiary, and Hospitality.
My Role
As the lead UX/UI Designer and Web Developer, I was responsible for overseeing the entire digital transformation of DPRO's online presence.
This involved:
✅ UX/UI Design: I crafted an intuitive and visually engaging user experience, ensuring that the website reflected DPRO’s high standards of craftsmanship. The goal was to make the navigation seamless and enhance user interaction with a professional yet inviting design.
✅ Branding: I developed a modern, cohesive brand identity for DPRO, incorporating their long-standing heritage with a fresh digital look. This included refining the logo, creating a consistent color palette, selecting typography, and ensuring all visuals aligned with the brand's professional image.
✅ Wireframes: I created detailed wireframes for each page of the website, optimizing the layout to ensure a clear user flow. This step was critical in aligning the site’s structure with the client’s business objectives and making the final design process smoother.
✅ Web Development: After finalizing the design, I transitioned to the development phase. I built the website from scratch, using clean, optimized code to ensure fast loading times and responsiveness across all devices. The site was fully optimized for SEO, helping DPRO reach a broader audience.
✅ Performance Optimization: I ensured that the website was not only visually appealing but also performed exceptionally well, with fast page loads and a mobile-first design. The final product was fully responsive, optimized for speed, and compliant with best coding practices.
Outcome
The new DPRO website delivered a sleek, user-friendly interface that significantly improved user engagement and business inquiries. The clean code and fast optimization ensured that the site performed at a high level, offering both a professional image and seamless functionality. As a result, DPRO now has a strong digital presence that accurately reflects their expertise and craftsmanship.
DPRO, a French custom-made furniture manufacturer with over 50 years of experience, specializing in sectors like Retail, Banking, Tertiary, and Hospitality.