Mable and Beryl Shopify Website Redesign

Mable and Beryl specializes in gift items, primarily for corporate gifting. They were struggling with low conversion rates on their existing website and needed a redesign to better showcase their products and improve sales.

I reviewed the website and implemented a full makeover:

Redesigned the homepage to build trust, show clear messaging and highlight main products categories.

Optimized product pages for better customer experience and conversions.

Improved on-page SEO for better search visibility.

Replaced their outdated, non-functional theme with a modern, multifunctional Shopify theme.

Added custom personalization options on product pages so customers can tailor gifts before ordering.

Incorporated client feedback throughout the process to refine design and functionality.

Outcome: A fully functional, branded, and conversion-optimized Shopify store that enables customers to easily explore, personalize, and purchase gifts.

Live website: https://www.mabelandberyl.com.au