Strategy for the Relaunch of Greek Accessories Brand

The rebranding and relaunch of the brand Amphora Collection, in 2021 represented a comprehensive project aimed at revitalizing the brand's presence in the market. This involved a thorough rethinking of the branding strategy and the organization of a planned launch. The project also included crucial contributions to production sourcing, logistical support, and marketing and sales strategy, ensuring a seamless transition and a successful reintroduction of Amphora Collection to its audience.