Michael Lee Pinder: Brand Identity Formation & Coaching

Client needed help with social media management, and brand cohesion. He had strong capabilities and an internal drive, so through talks we identified he needed assistance with brainstorming where the brand was going, what he wished to say with his platforms, and target audience.



With weekly one on one calls, I performed research on the latest algorithms and tools needed for his music, poetry and eventually, podcast endeavors. With the right questions and creating actionable goals, my client now has up to date branding cohesion across all platforms, a deeper understanding of what he needs to pursue his career, his message, and target audience.



I have also offered feedback as his website was being built, and asked questions that assisted him to discover his deeper interests. My client continues to expand and thrive in his capabilities, and also has a more honed in, inner drive developed through the coaching that has guided him toward a fulfilling career aimed toward podcasting to knit his music and writing career together.