JAM came to us to build a complete Kajabi website for their coaching brand, "get noticed!" The brand offers three flagship coaching programs teaching creators and business owners how to grow their presence, sharpen their content, and get seen online. This project covered the full site build, from program pages and pricing to a free resource funnel designed to bring in leads before they ever reach checkout.

Kajabi Website Build,

Coaching program creation

Complete product funnel

1 week

We built dedicated pages for each of JAM's three coaching programs, giving every offer its own clear identity while keeping the overall site cohesive.

This included:

Brand Optimisation: a 3-session program rebuilding bio, visuals, and content pillars, with a bonus AI and SEO crash course included

Master Color Grading: a 3-session program teaching color theory and grading workflow for consistent, professional-looking video

Crack the Algorithm: a 3-session program breaking down hooks, pacing, and retention mechanics for reels

Each page included a subheading, program description, pricing, and a testimonial, giving prospective students a clear sense of what they'd walk away with before enrolling.

To capture leads not yet ready to commit to a paid program, we built a "More Resources" section offering a free entry point tied to each core program.

This included:

A free guide, checklist-style, tied to Brand Optimisation

A free workshop invitation tied to Master Color Grading

A free challenge tied to Crack the Algorithm

Each resource used its own call-to-action language, matched to how far along the visitor was in the decision to opt in versus sign up versus start.

We developed a consistent bold, high-contrast visual style across the site, along with a defined copy voice for JAM: punchy, benefit-led, and free of generic AI phrasing or filler.

This included:

Consistent typography and color-coded program cards

Image direction for each program tailored to its subject matter rather than generic stock visuals

A copy system built around one clear structure per program: info, session details, and value.

This project gave JAM a complete Kajabi presence built to convert, not just inform. From clearly positioned program pages and a lead-generating resource funnel to a consistent visual and copy system across the site, every element was designed to move a visitor from curious scroller to enrolled student.

If you're building or rethinking your Kajabi site, whether it's your first launch or a full identity refresh, we'd love to help you bring it to life. Just reach out and let's chat about what you're working on! 😊