Comprehensive Lead Nurturing & Referral Automation System

This project involved designing and implementing a robust lead nurturing and referral automation system using Make, HubSpot, Mandrill Transactional API & Airtable. The system effectively managed different user segments and guided them through tailored email campaigns.

Key Features:

Lead Capture and Segmentation: Captured user signups from the WordPress website, created contacts in HubSpot, and segmented users into appropriate categories.

Email Campaign Orchestration: Developed intricate email campaigns using Mandrill, with dynamic content and personalized links to drive user engagement.

User Journey Management: Implemented workflows to track user progress through the campaign, sending targeted emails and reminders based on specific actions & stage the user is in currently.

Referral Generation: Facilitated referral generation by capturing referral contacts in Airtable and initiating dedicated referral campaigns via Mandrill API.

Data Management and Analysis: Utilized HubSpot and Airtable to store and analyze user data, enabling lifecycle stage tracking and optimization.

This project demonstrates my expertise in:

Complex Workflow Automation: Demonstrated proficiency in building intricate Make workflows to manage multiple touch-points and user interactions.

Email Campaign Management: Expertise in crafting email campaigns using Mandrill Transactional API, including dynamic content and personalized messaging.

Data Integration and Management: Skillfully integrated multiple platforms (HubSpot & Airtable) to manage user data and track campaign performance.