Bemmbo is a LatAm-based SaaS startup for collection & payments.

My role in this project involved aiding the team in crafting custom forms.

The main challenge was to include JavaScript that sends information to analytics platforms like Hubspot and Segment.

Pop-up form: https://www.bemmbo.com/blog

CTA component: https://www.bemmbo.com/

Blog CTA component: https://www.bemmbo.com/blog/mejores-software-de-cobranza-de-chile

2x custom CTA forms

1x custom pop-up form

1x custom code snippet with javascript and custom CSS

The team at Bemmbo required some CTA elements for lead generation that could be inserted anywhere on the site. They also required the form inside each element to be made with custom code, to send information to Segment and Hubspot.

The CTA's were crafted using Webflow and an embed element with custom HTML and CSS to match the website look and feel (so the user can't tell the difference between native and custom components).

Some javascript was written to send information to Segment. Hubspot integration was not necessary, since Hubspot already took "submit" events to track form submissions. The code was written to handle forms either with one or multiple fields (ex. name and email).

The code also redirects the user to a schedule page after the form is submitted. This allows Bemmbo to schedule discovery meetings through Hubspot if the user wants to.