Campaign Concept for YSL Libre Fragrance (AI-generated)

This project presents a fictional campaign concept for a Saint Laurent fragrance, created using AI as a tool for visual direction and execution. The work focuses on hierarchy, restraint, and atmosphere, exploring how a single campaign moment can exist across image, motion, and a minimal digital environment without relying on narrative or commercial framing.

This work is fictional and created purely for visual exploration. No affiliation with or endorsement by any brand is implied.