Animated SaaS App Launch Video (LCM)

Client: LCM

Product: A SaaS platform for streamers and live creators that tracks and visualizes what their audience is talking about in real time.

Stage: Early-stage product launch

Goal: Create a launch video that clearly explains the product while feeling premium, modern, and memorable.

The concept behind LCM is powerful, but difficult to explain quickly. It helps streamers understand their chat, surface meaningful conversation, and see real-time audience trends. But without a proper video showing how it worked, the platform’s value was completely invisible to new users.

They needed a video that could do everything:

Capture attention

Clarify what the tool does

Match the fast-paced vibe of streamers

Look absolutely premium on desktop and mobile

Make LCM feel like a must-have tool, not just through explanation, but through feeling. I wanted the ideal customer to think, “I need that.”

Mapped the user flow and turned it into a step-by-step visual narrative

Chose music-first motion storytelling to match the energy of streaming

Designed razor-sharp UI animations to show exactly what LCM does:

Adapted on the fly through multiple rebrands and iterations

Delivered without needing voiceover, actors, or clutter. Leveraging AI.

Cinematic promo video (2 final branded versions)

Design assets used in social and website

Flexible structure now usable for onboarding, sales, or product education

Became the core asset for product launch

Repeated client feedback (he got a bit excited).

“INSANE.”

“Razor sharp and beautiful.”

“Watched it 10x on a big screen. Fucking perfect.”

“You talked a big game, and delivered.”

Client now uses it across sales, investor decks, and onboarding

Gave the team creative confidence and clear messaging to launch with impact

I take complex software that’s hard to explain, and make it look so sharp, so effortless, and so powerful that people feel the value instantly.