Performance Creatives

Realm was launching a new kind of music app... A hybrid between LinkedIn, Upwork, and a social platform, built specifically for the music community. From session drummers to producers to engineers, the app brought together every type of music professional into one connected ecosystem where they could showcase work, offer services, and collaborate.

But at launch, they had no marketing assets, no performance-tested messaging, and only static app frames to work from.

Launch across Meta Ads (iOS + Android)

Drive downloads from day one

Make a visually dense, feature-rich product feel intuitive and essential

Build a full suite of creative that didn’t just look good... It had to convert... FAST

That meant translating Realm’s complex toolset into emotional, high-performing ads that immediately resonated with their most valuable early users, while defining the brand’s entire creative direction.

I partnered directly with the founder two weeks ahead of launch to streamline creative approvals and avoid bottlenecks. We prioritized speed + clarity, so we could learn from performance data early and iterate fast.

Delivered:

Meta ad videos + statics

Feature walkthroughs

App store assets for both platforms

Full-funnel campaign creative strategy

Each batch targeted a core avatar, the 20% of users most likely to drive early traction. By deeply understanding their pain points, we built avatar-specific ad angles that positioned Realm as the tool they’d been missing.

We tested:

Emotional storytelling vs. product-first walk-throughs

UI-driven explainer cuts vs. clean lifestyle-style visuals

Multiple hooks and CTA variations tied to user pain

The best performers merged storytelling and precision. They made users feel the power of the platform while clearly showing how Realm solved real creative problems.

Download targets were smashed

Multiple creative angles outperformed benchmarks

Client doubled down on ad spend to fuel growth

We cut CPI by over 80%

Winning ads remained in rotation with only small refinements (no full refresh needed).

Creative insights directly informed product team decisions

Most teams launch with vague brand ads. We launched with clarity, emotional precision, and creative differentiation.

Instead of explaining features, we showed why they mattered, and positioned Realm as the creative partner musicians didn’t know they were missing.

Creative direction

Messaging development

Motion design + static ads

Meta Ads, App Store, and Play Store assets

“Working with Ale was seamless and efficient. He nailed the project with minimal input and delivered standout content that captured the heart of our product.”