JPO & Co. Brand Design & System

This was one of those projects that was pure joy from start to finish. The magic flowed from our very first email exchange, and we quickly landed on a direction that was playful yet sturdy, sweet but not sugary, and warm like a hug from a friend.

Practically, there’s a lot of places Jen’s brand might need to be - film credits, printed materials, perhaps a book down the line? This lady has a lot going on. I built out a system of secondary and tertiary marks with colour variations for each that align with the core brand and keep all the big joy intact.