JPO & Co. Brand Design & System
Emily Gillis
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Posted Oct 20, 2025
Worked closely with actor/director/award-winning host and producer Jen Pogue to create a versatile brand system full of flowers, big joy and easy flexibility.
This was one of those projects that was pure joy from start to finish. The magic flowed from our very first email exchange, and we quickly landed on a direction that was playful yet sturdy, sweet but not sugary, and warm like a hug from a friend.
Practically, there’s a lot of places Jen’s brand might need to be - film credits, printed materials, perhaps a book down the line? This lady has a lot going on. I built out a system of secondary and tertiary marks with colour variations for each that align with the core brand and keep all the big joy intact.