Industry Automotive Services / Paint Protection (Adelaide, Australia)

What the business is Total Protect is an Adelaide-based automotive paint protection specialist offering services like paint protection film (PPF), ceramic coatings, window tinting, and colour change wraps.

Services Provided Website Redesign, Framer Development, WordPress Migration, SEO Setup, Logo Animation

Total Protect needed a modern, premium online presence that matched their craftsmanship and helped convert high-intent visitors into enquiries. Key issues were:

The existing site did not clearly communicate premium services like PPF and coatings

Lead capture and enquiry flow needed to be cleaner and faster

SEO foundation needed strengthening to support local discovery

Migration from WordPress had to protect existing visibility while improving speed and maintainability

We delivered a full redesign + rebuild with a conversion and performance-first approach:

1) Website redesign for clarity and trust Restructured pages around the services customers actually look for (PPF, ceramic coatings, tinting, wraps), improved hierarchy, and refined messaging to feel premium and credible.

2) Framer development with performance and responsiveness Built the site in Framer with clean components, responsive layouts, and smooth interactions so the experience feels high-end on desktop and mobile.

3) Logo animation for stronger brand recall Added a subtle logo animation to elevate the brand’s perceived quality and create a more premium first impression.

4) SEO setup and WordPress migration Handled migration from WordPress with an SEO-safe approach: preserving critical URLs where needed, improving metadata structure, and ensuring the site remained indexable and fast post-launch.

Lead generation improved significantly after the redesign and conversion-focused rebuild

Stronger premium positioning aligned with the brand’s craftsmanship and service quality

Faster, easier-to-manage website foundation built for long-term growth