The goal of this project
Petar Avramovic
The goal of this project was to clearly highlight the product while demonstrating that AI can be used for commercial-level productions involving physical goods.
The entire visual material was generated using AI tools, based on references of the LightSpray Cloudmonster 3 sneakers.
Scope of work:
Create a vertical social media video (up to 60 seconds)
Format: 4:5 (1:1.25) optimized for platforms like Instagram and LinkedIn
Generate a consistent female model to wear and present the footwear
Design a concept that subtly incorporates sci-fi visual elements
Ensure the product remains the primary focus throughout the video
Product presentation requirements:
Showcase the sneakers in real-world running scenarios:
Asphalt city running
Park environments
Athletic track surfaces
Compact / worn natural terrain
Emphasize performance and lifestyle context
Creative direction:
Full creative execution was left to the creator
The goal was to develop a visually engaging narrative while maintaining strong product clarity
Motion design and AI-generated visuals were used to support brand storytelling without distracting from the footwear
This project explores the potential of AI-driven pipelines in producing high-quality commercial content for physical products.
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Posted Jun 15, 2026
The goal of this project was to clearly highlight the product while demonstrating that AI can be used for commercial-level productions involving physical goo...
