Tide - Riding the Tide of Change
Joost Damhuis
Tide - Riding the Tide of Change
Brand exploration for a surf brand that’s both exciting and sustainable, with surfboards made from recycled ocean plastic. The visual direction takes inspiration from the ocean itself, using flowing shapes, sea-inspired colors, and clean, easy-to-read type. The goal is to capture the fun and energy of surfing while staying true to Tide’s mission of protecting the environment.
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Posted Oct 17, 2024
Brand exploration for Tide, a sustainable surf brand making boards from recycled ocean plastic, inspired by the ocean’s colors, flow, and energy.
