A modern, conversion-focused website for an EdTech platform offering skills in Data, Cyber, and AI.
Project Overview
Uprighted partners with colleges, employers, and enterprise teams to build in-demand digital skills.
The goal was to design and develop a clean, friendly, and high-conversion website that appeals to students, professionals, and enterprise organizations.
I designed the entire UI in Figma and then built the full site in Webflow, focusing on a fresh gradient visual identity and a clear value-driven layout.
Design Direction
1️⃣ Friendly, Modern Gradient Branding
Used warm orange-to-yellow gradients to create an inviting, EdTech-friendly design tone that feels modern and energetic.
2️⃣ Clear Value Messaging
The hero section communicates the platform’s purpose:
“Empower today’s workforce with skills in Data, Cyber, & AI.”
The design focuses on clarity and trust-building.
3️⃣ Audience-Specific Navigation
Designed separate navigation paths for:
Colleges
Employers
Programs
Individuals
Ensuring each user type finds relevant content instantly.
4️⃣ Strong Visual Structure
Big hero photo for human connection
Clean typography
Card-based UI for learning programs
Stats + trust indicators
Brand logos (Notion, AWS, Zapier, Claude, etc.)
Webflow Development
After the UI was approved, I developed the full website using:
Client-First class structure
Responsive layouts (1440 → 768 → 390)
Smooth scroll & fade animations
Reusable components for future updates
SEO-friendly headings & metadata
The final site is easy to maintain and scale.
Tools Used
Figma
Webflow
Animation tools (basic interactions)
Result
Delivered a bright, modern EdTech website that clearly communicates Uprighted’s programs while maintaining high readability and strong conversion elements.
The final product:
feels professional
loads fast
speaks well to universities and enterprise teams
aligns with a modern skills-based learning experience