Zendmart brand design

Zendmart, a Web3 marketplace for digital products, needed a bold and innovative brand identity to stand out in the blockchain space. The goal was to design a cohesive visual system that conveys security, speed, and accessibility while appealing to a savvy audience.

Zendmart, a Web3 marketplace for digital products, needed a bold and innovative brand identity to stand out in the blockchain space. The goal was to design a cohesive visual system that conveys security, speed, and accessibility while appealing to a savvy audience.

Building a brand identity for Zendmart came with unique challenges. The Web3 space is crowded with tech-heavy aesthetics, making it crucial to develop a design system that feels both cutting-edge and user-friendly. The identity needed to balance innovation with accessibility, ensuring it resonates with both blockchain enthusiasts and everyday consumers. Additionally, the branding had to remain adaptable across various platforms, from social media to merchandise, without losing its core essence.

I designed a distinctive logo with a custom wordmark and a versatile logomark that represents both the brand and its native token, Zend. The typography features a primary font with character and a flexible secondary font for diverse applications. A unique color palette and dynamic gradients complete the system, ensuring a strong and memorable brand presence.