Brand Identity and Packaging Design -Taco on Tour by Melisa BenakayBrand Identity and Packaging Design -Taco on Tour by Melisa Benakay

Brand Identity and Packaging Design -Taco on Tour

Melisa Benakay

Completed work

Brand Design

Graphic Designer

Illustrator

Adobe Illustrator

Adobe Photoshop

Embarking on a creative journey, I crafted a vibrant brand identity for Taco on Tour, a dynamic food truck experience. This concept revolves around a charismatic rock band composed of personified characters: Taco, Chili Pepper, and Avocado, each embodying a distinct culinary element.

The project entailed comprehensive branding, packaging, and menu design, meticulously curated to reflect the band's return with innovative recipes and an invigorated presence aboard the renowned Taco on Tour Truck.