Brand Identity and Packaging Design -Taco on Tour

Melisa Benakay

Brand Designer
Graphic Designer
Illustrator
Adobe Illustrator
Adobe Photoshop
Embarking on a creative journey, I crafted a vibrant brand identity for Taco on Tour, a dynamic food truck experience. This concept revolves around a charismatic rock band composed of personified characters: Taco, Chili Pepper, and Avocado, each embodying a distinct culinary element.
The project entailed comprehensive branding, packaging, and menu design, meticulously curated to reflect the band's return with innovative recipes and an invigorated presence aboard the renowned Taco on Tour Truck.
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