Niusleters - Where brands and newsletters meet

Celia

Celia Rozalén

Niusleters

Project Summary

Co-founded and built Niusleters, the first Spanish-speaking marketplace connecting brands with newsletter creators. The platform automates discovery, negotiation, and payments to turn weeks of manual work into minutes.

What I Did

Co-founded the product and led end-to-end strategy
Designed UX flows and UI in Figma
Built the full platform in Bubble.io
Created dual onboarding for brands and creators
Developed intelligent filtering and matching logic
Automated proposals, negotiations, contracts, and payments
Led early sales, creator onboarding, and growth strategy

About the Project

In the Spanish-speaking world, newsletter creators and brands had no efficient way to find each other. Partnerships relied on scattered emails, spreadsheets, and manual invoicing—resulting in lost deals and wasted time. I co-founded Niusleters with Laura Folgado to fix this by creating a dedicated SaaS marketplace where discovery, communication, and payments all happen in one place. Dual onboarding flows, a data-powered discovery engine, and full deal automation turned a chaotic process into a streamlined, revenue-generating system for both sides.

Impact & Results

120+ active creators onboarded (avg. 2k subscribers each)
€1k+ revenue generated through early sponsorship deals
Validated a new ad channel where newsletter sponsorships outperform social media in ROI
Created the first scalable ecosystem for newsletter advertising in the Spanish-speaking market

Tools Used

Bubble.io · Figma
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Posted Nov 12, 2025

Niusleters helps brands and newsletter creators find each other and close sponsorship deals effortlessly. No emails, no chaos, just fast, clean collabs.