Chain Reaction — a brand new SaaS service that aims to help you move home — asked us to design and develop their branding, including identity and strategy, as well as design and develop a website to promote the app, and design and develop the app itself. This is the biggest project we have ever worked on, incorporating all aspects of the agency from design through to development. The challenge was to create an experience that appeals to a large target market (buyers, sellers, estate agents, and conveyancers), that would be easy-to-use so that using the app doesn’t add to the anxiety of moving house, but instead alleviates it.

Alongside the app’s founder — Nancy Lamb — we created a solution that brings full chain visibility to the user, so that you can be absolutely certain when you are going to move, if there is the possibility of chain collapse, and understand just how the chain is developing from initially showing an interest in a property to exchanging and unlocking the front door for the very first time.

This full-scale project has been many years in the making, and has the potential to radically improve the way we buy and sell properties. The app is a full-scale progressive web app (PWA) built using the Nuxt 3 framework, to harness the very latest in web technologies so that it is performant, responsive for all screen sizes from mobile to desktop, and can be used agnostically across all platforms and browsers both sat at a workstation, or on the move.

The project has currently reached minimum viable product (MVP), and the first tranche of beta testers and providing feedback on their experience. We are delighted to continue working closely with Nancy to bring new features to the app.