SoyBoy reimagines 'accidentally' vegan Indonesian snacks based on tofu through a Western culinary lens. Wrapped in a visual identity inspired by mid-century American diners, complete with a hand-drawn mascot and retro script logotype, the brand fuses the familiars and the new to create a fresh and exciting aesthetic.
0 likes · 0 views · Nov 4, 2026
Designed a unique brand identity for a conceptual vegan snacks brand called SoyBoy.
Timeline
Aug 1, 2026 - Aug 30, 2026
