In the beginning of 2024, I felt like I needed a refresh to my personal branding. My logo didn't feel like me from its inception and creation. It was rushed so I had something (that wasn't my logo from college) to put on my resume for job applications. Essentially, it was a fancier version of my original logo, but this time with serif fonts. That should've been my first red flag because serif fonts are not for me. I wanted to bring back the color and boldness from my original logo but refined. I also struggled with naming. My past names were unoriginal and complex. I wanted to simplify while also keeping true to myself, thus Studio Avery was born.