Pharmaceutical branding doesn’t have to be clinical. With Unwind, I set out to challenge the status quo of the wellness industry by creating an eCommerce experience rooted in "Human-Centric Design." Using Framer’s powerful CMS and animation capabilities, I built a template that trades sterile medical vibes for a warm, bold, and expressive personality. The goal was to create a space where vitamins feel like a lifestyle choice rather than a chore, using color, fluid motion, and modern typography to bridge the gap between science and soul.