The Wild Balm Brand Identity Design

The Wild Balm is a plant-based skincare company that is dedicated to creating clean & sustainable products to protect the environment. The brand inspired by nature & has a slightly playful personality.

I started brainstorming ways to create a modern yet fun element to the logo & that's when I played with a few script fonts. I customised some of the type to give it more character, especially with the curves and extended letters - the brand feels more fluid, less restrictive. The palm leaf element alludes back to the fresh and natural personality of The Wild Balm.

Brand Identity Design

Packaging

Creative Direction