The Wild Balm Brand Identity Design
Aastha Bhansali
The Wild Balm is a plant-based skincare company that is dedicated to creating clean & sustainable products to protect the environment. The brand inspired by nature & has a slightly playful personality.
Primary Logo
Process & Goals
I started brainstorming ways to create a modern yet fun element to the logo & that's when I played with a few script fonts. I customised some of the type to give it more character, especially with the curves and extended letters - the brand feels more fluid, less restrictive. The palm leaf element alludes back to the fresh and natural personality of The Wild Balm.
Creative Support
Brand Identity Design
Packaging
Creative Direction
Submark
Packaging
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Posted May 1, 2022
The Wild Balm is a plant-based skincare company that is dedicated to creating clean & sustainable products to protect the environment.
