My client is a talented nail technician who found me through TikTok. Seeking to establish her brand and expand her business beyond Instagram. She reached out to me for assistance in creating a logo and a mini branding package.

Having been inspired by my Barbie World 3D logo, the client expressed her desire for a logo that exudes "Barbie Vibes" while still being unique to her nail business. She aimed to create a cohesive and eye-catching brand identity to attract potential clients beyond her Instagram following.

I proposed a mini branding package. I designed a mini logo suite, created social media content and mini brand board to navigate her new branding.

1. Primary Logo:

I designed a primary logo that beautifully encapsulated the essence of "Barbie Vibes." The logo featured elegant, flowing typography in shades of pink and white, along with flowers incorporated seamlessly. This logo served as the centerpiece of her brand.

2. Brandmark Logo:

This brandmark could be used on smaller promotional materials and as a watermark for her nail art images on social media.

3. Instagram Banners:

I developed Instagram banners that displayed her logo and brand colors. These banners were aimed at improving her social media presence and establishing brand recognition.

4. Mini Brand Board:

To ensure consistency across all her branding efforts, I provided a mini brand board. This included her brand colors and typography choices.