Villageois | Branding

Client overview : Villageois - La maison du savoir-faire. Bakeries and patisseries are at the heart of France's culinary landscape, serving as the foremost food retailers with over 12 million consumers visiting their shops daily. With an annual production of over 6 billion baguettes, Villageois bakeries uphold the responsibility of preserving traditional craftsmanship while embracing modernity.

Project description : I had the privilege of crafting Villageois' complete visual identity, spanning logo creation, packaging design, marketing materials, and signage for their physical boutiques. The objective was to encapsulate the brand's warm, authentic essence while highlighting the craftsmanship of local artisans.