Scoops

Scoops is an artisan ice cream shop based in Los Angeles. They are known for their unique, innovative blend of ice cream flavors that you cannot get anywhere else. Some examples of their unique flavors are the “Brown Bread” and the “Pistachio Rosewater” flavors. They have an Instagram and Yelp page but currently do not have a website and are looking to expand their digital presence.

I was the UI/UX designer of this responsive design for a local artisanal ice cream shop based in Los Angeles. I owned the entire UX design process from research to ideating, designing, prototyping, and testing.

In order to understand the ice cream market, I conducted a competitive analysis with direct competitors of local ice cream shops based in Southern California and indirect competitors whose target market is more national. I analyzed the pros and cons of each competitor relative to each other. This also helped me see if there are any gaps in the market.

Takeaways:

In order to increase engagement, the content must be high quality and the branding must be strong.

Scoops need to offer local delivery and pick up in order to have a competitive edge in the market

Scoops need to include ingredients, allergens, and nutrition facts information in all of their ice cream flavors so customers are well-informed before making a purchase

In order to get potential customers to connect with the brand, Scoops need to include a story about them as a business.

To help me understand how the information and content of the website will be structured, I created a sitemap of where each piece of content will be located.

Scoops was in need of a brand refresh so I created a new brand identity that can be best described as fun and playful. In designing the logo and brand identity, I kept these keywords in mind.