Building a big new identity

As a digital designer at Shop Circle, my role was to support entrepreneurs in achieving next-level growth by acquiring and scaling industry-leading apps.

Our brand was built on the idea of using building blocks, symbolizing the journey of overcoming obstacles and assembling the right components for success.

Shop Circle wanted to cater to both merchants and developers who were exploring opportunities to either grow or sell their business. The website was built to show confidence and highlight value so customers knew they could trust Shop Circle to help them get to their next level of business – whatever that might be.