Aperire is an idea grown & designed based on insights from research, from the current crowded non-alcoholic drinks market, financial reports that reflect consuming behaviour among the targeted age group (Gen Z), to different trends within the targeted audience like, nostalgia-bait, digital fatigue due to pandemic burnout, and a value-driven generation etc.

Focusing on Artistry, Authenticity & Human Connection. Designed for Gen Z (18-27) who appreciate the art of instinct, and meaningful connections. Aperire offers a refined, sensory drinking experience, crafted for social moments with friends, family, and partners.

Crafted with intricate calligraphy, the logo type blends artistic strokes with refined typography. It featured the elegant & distinguished Medusa typeface, adding a touch of timelessness & sophistication.

Designed to convey the essence of “when you know, you know”. Focusing on the wrap-around Aperire wordmark and the brand tagline, when the drink is finished & the full wordmark can be seen through the bottle.

The two lines that define the essence & the soul of Aperire. A soul that pours drops of feelings into the brand, the feelings of embracing the art of instincts. This is a brand activation campaign that aims to introduce the artisanal non-alcoholics drinks brand, a campaign that resonates, a campaign that captures moments of “when you know, you know.”

A series of short clips designed to capture the essence of Aperire, be authentic & be you. Through the contrast between grayscale & the brand gradient, paired with dialogues & ambient sound, the campaign aims to create visual & emotional moments that leave a lasting impression.