LEGO Rebuild the World AR Campaign

In 2023, I led the creative direction and environment design for this LEGO Rebuild the World campaign AR experience, developed in 8th Wall. I created the environment & story, designed a custom animation pipeline, directing two other animators to bring the experience to life. The project encouraged LEGO fans to recycle, remix, and reimagine their sets, celebrating creativity, sustainability, and the spirit of play.