Rebranding of a Vietnamese beverage brand "Nawon"
Zinva Farzeen
Driven by my admiration for Nawon's tempting drink options. I designed fresh strategies for its logo and packaging. The aim was to address some of the branding aspects that were lacking and to create a visual identity that truly reflects the brand's essence.
Instead of going for some sleek and sophisticated options I chose to give this fruitful brand a fun and colorful image. The Three product lines with new packaging brought excitement to the shelves.
Result:
The strategy of giving an exciting playful look worked out and the Nawon beverage brand got a 20% increase in its brand visibility!
The whole new brand identity was cohesive and consistent from social media to banners...
how the new branding is better than the previous one:
You also wanna treat your business with love and precision?
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Posted Dec 31, 2023
Designed fresh strategies for its logo and packaging to address some of the aspects that were lacking. Rebrand resulted in a 20% increase in brand visibility.
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