Amiquus Website & Product Experience Redesign by Moses AdebayoAmiquus Website & Product Experience Redesign by Moses Adebayo
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Amiquus Website & Product Experience Redesign

Moses Adebayo

Moses Adebayo

Verified

Amiquus Website & Product Experience Redesign

Overview

Amiquus is a car marketplace monitoring platform that helps buyers find relevant vehicle listings faster. The product allows users to create custom car alerts, choose marketplaces to monitor, set update frequency, and manage active alerts from a dashboard.
I redesigned and rebuilt the website experience with a more premium SaaS feel, clearer user flows, and a polished interface across the landing page, alert setup, authentication, waitlist, support, and dashboard screens.

The Challenge

The existing website had useful functionality, but the experience needed stronger product clarity, better visual hierarchy, and a smoother end-to-end journey. The goal was to make Amiquus feel more trustworthy, modern, and conversion-focused while keeping the core product easy to understand.
Key goals included:
Improve the first impression of the brand
Make the product value clear within the first viewport
Create a smoother alert setup experience
Modernize the dashboard for managing car alerts
Remove friction from onboarding and account flows
Build a cohesive design system across pages
Make the interface feel polished on desktop and mobile

My Role

I handled the product UI redesign and frontend rebuild, including:
UX structure and page flow
Landing page redesign
Dashboard redesign
Alert setup flow
Login and registration screens
Waitlist and support pages
Responsive layout
Visual system updates
Frontend implementation in React, TypeScript, Tailwind CSS, and Vite

Design Direction

The new direction is a premium SaaS interface: clean, practical, trustworthy, and product-focused.
The visual system uses:
Crisp white and slate surfaces
Restrained blue and emerald accents
Clear typography and spacing
Compact dashboard cards
Stronger calls to action
Product-led UI previews instead of generic marketing sections
The goal was to make Amiquus feel like a serious tool for motivated car buyers, not just a simple landing page.

Key Improvements

Landing Page

I rebuilt the home page around the actual product experience. The hero now communicates the value immediately: helping users find the right used car before the market catches up.
The page includes:
Clear headline and supporting copy
Primary CTA to build an alert
Dashboard CTA
Live match feed preview
Marketplace coverage section
Feature grid
How-it-works section
Pricing section

Alert Setup Flow

I created a cleaner setup flow for building car alerts. Users can configure:
Car brand and model
Fuel type
Price range
Year range
Mileage limit
Marketplaces
Update frequency
Telegram username
Promo code
The flow calculates pricing dynamically and gives users a clear confirmation once an alert is created.

Dashboard

The dashboard was redesigned to feel more like a real product workspace. Users can view and manage alerts in a structured way.
Dashboard features include:
Active alert count
Total alerts
Checks today
Capacity indicator
Alert cards with key details
Recent match feed
Pause, resume, cancel, and delete controls

Authentication & Supporting Pages

I also modernized the login, registration, waitlist, support, header, and footer so the entire site feels consistent.
The header was simplified with clearer navigation and stronger CTAs, while the footer now better supports product discovery and trust.

Technical Stack

React
TypeScript
Tailwind CSS
Vite
Express
Local persistent state for frontend workflows

Outcome

The final result is a much more polished and cohesive product experience. Amiquus now presents itself as a modern SaaS product with a clear value proposition, smoother onboarding, and a dashboard that makes the alert-management experience feel useful and trustworthy.
The redesign improves:
Visual quality
Product clarity
User flow
Mobile responsiveness
Dashboard usability
Conversion focus
Overall brand confidence

Reflection

This project was a strong exercise in turning a functional product into a more complete product experience. The biggest improvement was shifting the site from feature-heavy presentation to a product-led interface where users can immediately understand what Amiquus does, why it matters, and how to start using it.
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Posted Jun 9, 2026

Redesigned and rebuilt the Amiquus website for a premium SaaS experience with improved user flows and a polished interface.

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Timeline

Dec 17, 2025 - Ongoing