We worked on creating Elites' visual identity in a strategic way, combining elements of technology, art and design to form a striking and modern image. The process began with the design of a minimalist and impactful logo, which reflects Elites' clean and innovative approach. The choice of vibrant, neon color palette, standing out against a main black and white background, was no accident. These colors were selected to emphasize Elites' connection with cutting-edge technology and innovation in the context of Web3, creating an attractive and memorable visual contrast.