Post COVID-19, a group of stalwarts from the Facility Management Industry wanted to create a Signature Brand with a unique Personality. Their vision was to seamlessly blend premium cleaning products with top-tier services enhanced by cutting-edge IoT and AI technologies, all integrated into an advanced Mobile and web App.

In spearheading the project, my mandate was to establish a globally resonant and intelligent cleaning brand. My responsibilities encompassed the formulation of a comprehensive strategy, conducting in-depth brand research, and crafting a distinctive visual identity. This involved Logo Design, Branding, Brand Name, Design Strategy, Brand Guidelines, Packaging Design, Social Media, Concepts, Idea2Prototype, Research, Web Design, Dashboard

Design Philosophy Minimal, European style, a touch of youthful Vibrancy, Smart and contemporary Identity, Unobtrusive, Design for users, not stakeholders, As little Design as Possible.