RINGGU–Right to Canggu (Social Campaign)

This project is a media campaign based on my mini obeservational research “The increasing of gentrification in Canggu caused by the grow of Digital Nomads” with the name RINGGU. It is a campaign with one big mission: to stop all gentrification movements over Canggu’ inequalities—In the matter of society & economy; places where they should have their own right, by bringing awareness and influence through digital media.

This campaign uses the power of social media and website as the medium to target the audience: digital nomad who work soleley on digital and internet. The word tones of the campaign is informational and more direct so audience capable to grasp with the topic we highlighted. To increase the attentional from audience, public and increase their curiousity, RINGGU uses the colour direct of strong ‘Blue King’ with whites as the contrast.