Role: Lead UX/UI Designer
I spearheaded the redesign of the ECG PowerApp, a transformative mobile platform that empowers millions of Ghanaians to manage their electricity accounts with ease. Leveraging user-centered design principles, I improved the app’s functionality and accessibility, driving significant user adoption and satisfaction.
Key Achievements:
• Impact at Scale: Contributed to the app reaching over 1.9 million downloads across Android and iOS, with 110,000 daily active users.
• User-Centric Enhancements: Simplified the user journey, reducing friction in critical tasks like electricity bill payments and balance checks.
• Exceptional Ratings: Helped the app maintain a 4.5-star rating on both app stores through intuitive and reliable design updates.
• Dashboard Redesign: Delivered a real-time overview of electricity usage and account balances, empowering users with actionable insights.
• Collaborative Development: Worked closely with developers to ensure seamless implementation of designs, optimizing performance for diverse devices.
By creating a scalable and accessible design system, I enabled ECG to deliver a superior user experience that drives engagement and builds trust among millions of users in Ghana.
