Webflow template redesign & optimization

For this client, I was honored to have the opportunity to heavily customize a Webflow template for MyChessTutor. MyChessTutor provides private online chess lessons designed to unlock players' potential and tailored for all ages and skill levels.

I worked closely with the client, who had some simple branding in place, such as a logo and brand colors from a previous website. During rounds of revisions, the client provided examples from other websites they liked and their own copy to use on the website for the best value provided to visitors. At the same time, I worked on putting it all together in a user-friendly layout that would match the old branding with some new, enhanced styles.

Once we were both happy with the design, I also ran the site through a series of technical adjustments to improve loading times and technical SEO settings using best practices.

Check out the transformation for yourself:

Original template 👉 https://webflow.com/templates/html/tancer-dance-website-template

Final website 👉 https://www.mychesstutor.com/