In collaboration with WAYS, we embarked on an exciting project for Jack & Jones, launching their exclusive Paw Patrol kids’ collection. Our goal was to create a captivating teaser video that would engage young fans and their parents alike.

We crafted a dynamic 3D animation featuring a seamless 9-second loop that showcased the Paw Patrol-themed t-shirts in a playful and imaginative manner. Using the vibrant colour scheme of Paw Patrol, we immersed ourselves in the world of these beloved characters. Our team envisioned a factory environment where the t-shirts were being printed, blending the essence of the cartoon into the digital experience.

One of the standout features of our animation was the incorporation of smoke simulation, adding a dynamic visual element. This not only made the teaser more captivating but also reflected the adventurous spirit of the Paw Patrol brand.

Working closely with my colleague, Meet, we ensured that every aspect of the animation aligned with the campaign’s playful nature and the expectations of the audience. The final result was a fun, immersive teaser that effectively hinted at the new collection, generating excitement among fans.

Agency: What Are You Saying(W.A.Y.S)

Motion Designers: Geet Sampat Meet Pundir